He built the business one bar at a time out the trunks of cars and on subway trains, and bartenders told their friends. In 2007, he embarked on a two-year olive pilgrimage exploring hundreds of varieties of cultivatable olives and cherries to find the perfect cocktail garnishes. His goal: Make the drinks people love, better. Founder, Daniel Singer, became obsessed with creating a line of premium products for bartenders who cared about cocktails and the guest experience. Producer: Julio Saldarriaga, Skyway PicturesĬampaign Producer: Natalie Reilly, Filthy®Ĭampaign Art Director: Beatriz González, Filthy®įilthy® is a Miami-based cocktail mixer & garnish company. Talent Producer: Joshua Wagner, Wagner Hospitalityĭirector of Photography: Kyle Maddux-Lawrence
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Word spread in the bartending community, and over the past decade, Filthy has become widely recognized as the industry standard.įor more information, including the full cast list and video series, visit The "Love Is In The Details" Production Credits include:Ĭreator/Executive Producer: Daniel Singer, Filthy®ĭirector/Executive Producer: Alexander Ferzan, ZADDY, LLC. These became the first product from Filthy, which was built one bar at a time out of the trunks of cars and from subway trains. Singer embarked on a two-year olive pilgrimage exploring hundreds of varieties of cultivatable olives and cherries to find the perfect cocktail garnishes, and returned with barrels of naturally cured olives. He saw talented bartenders mixing craft cocktails and serving guests not just a drink, but an experience filled with love, and saw an opportunity to create something magnificent. Singer created Filthy in response to bars that served awful garnishes, a detail that was overlooked by many. Our goal is to shed a light on those who work in cocktail and bar spaces, who show love through service to all of their customers each day." "Love is what brings our industry together, and I strongly believe it is shown through an obsessive commitment to the details, as you'll hear our industry friends talk about in the series. "'Love Is In The Details' is my love letter to the community that lifted Filthy up over the years," said Daniel Singer, Filthy® founder and CEO. Bar owner and hospitality legend Joshua Wagner is featured in a conversation with Singer. Interviewees include, alcohol beverage education expert and 2023 'Visionary Award' recipient, Tiffanie Barriere, acclaimed cocktail author, Gabe Urrutia, James Beard honoree Lynette Marrero, the mixologist behind Delola, which she developed in partnership with Jennifer Lopez and Masahiro Urushido, Managing Partner and Director of Deliciousness at Katana Kitten, one of the world's best cocktail bars.
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The series features conversations between influential industry leaders that Filthy Founder Daniel Singer credits for shaping the hospitality landscape that allowed Filthy to thrive. Over the next few weeks, Filthy will be releasing this video series on on Filthy's YouTube channel, and Instagram, with a premier screening to follow at Tales of the Cocktail, the cocktail and spirits industry's largest trade conference, held from July 23-28 in New Orleans, LA. The discussions thread what binds together the industry at large: love, shown through service and delivering on details, big and small. Last year at Tales of the Cocktail, Filthy filmed "Love Is In The Details," a collection of video vignettes featuring the most influential leaders in the global hospitality community.
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